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Top 10 Reasons To Shop Wilson First

1. Significantly More Money Re-circulates In Wilson. When you shop at locally-owned, independent businesses more money is kept in the community because local  businesses often purchase from other local businesses, service providers and farms. Buying locally helps grow other businesses as well as our region's tax base.

2. Non-Profits Receive Greater Support. Non-Profits often receive greater support from local business owners, sometimes as much as 350% more money, than they do from non-locally owned businesses.

3. Unique Businesses Are An Integral Part Of Our Distinctive Character. The unique character of eastern North Carolina is what brought us here and will keep us here. Our tourism businesses also benefit, because our place doesn't look like everyplace. According to the President of the National Historic Preservation Trust, “When people go on vacation they seek out destinations that offer them the sense of being someplace special, not just anyplace.” 

4. Environmental Impact Is Reduced. Local businesses make more local purchases requiring less transportation and usually set up shop in town centers rather than on the fringe. This means contributing less to sprawl, congestion, habitat loss, resource depletion and pollution.

5. Most New Jobs Are Provided By Local Businesses. Small local businesses are the largest employers nationally.

6. Customer Service Is Often Better. Local businesses often hire people with more specific product expertise and they invest in their employees for better customer service.

7. Local Business Owners Invest In Our Community. Local businesses are owned by people who: Live in this community; are less likely to leave; and are more invested in the community's future.

8. Put Your Taxes To Good Use. Local businesses in city and town centers require comparatively little infrastructure investments, add more to our tax base and make more efficient use of public services.

9. Competition And Diversity Leads To More Consumer Choices. A marketplace of thousands of small businesses is the best way to ensure innovation and lower prices over the long-term.

10. A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.​


Coupon Use Statistics & Facts

  1. Frequent coupon users include high earners
    Nearly half of people who make $150,000 or more use coupons at least 50 times a year.

  2. 25% is usually the tipping point for sealing a deal
    Forty-three percent of shoppers agree that clipping coupons is a good investment of time when the discount is worth up to 25% off. 

  3. Online coupons are gaining ground with shoppers
    Seniors are catching on to the pleasure of redeeming online coupons and promo codes. Between 2010 and 2014, the percentage of people age 50 and over who used online coupons more than doubled from 7% to 18%. 

  4. Millennials are surprisingly cost-conscious
    Young adults in the 18 to 34 range tend to get a bad rap when it comes to their spending habits, but they're actually more saving-savvy than they get credit for. Just over 90% say they use coupons to plan their shopping list. And more than 50% said they are increasing their coupon usage, which significantly outpaces any other age group. 

  5. Shoppers are cutting back on cutting 
    Printed coupons still dominate the industry, but they're not quite as popular as they used to be. Only 58% of shoppers said they used them in 2014, versus an astonishing 73% in 2010. 

  6. Mobile coupons are catching on fast
    Technology is making it easier to do just about everything these days, including saving money on the things you buy. In 2014, 15% of shoppers said they rely mostly on mobile coupons to save, compared to just 4% in 2010.

  7. Tablet users redeem them more often
    Oddly enough, the kind of mobile device you use determines how likely you are to make use of a virtual coupon. Fifty-three percent of tablet users redeem mobile coupons while just 40% of smartphone users do the same. 

  8. The average coupon redemption amount is increasing
    Even though face value amounts have declined slightly, redemption values saw a pretty significant boost in 2016. The average redemption value climbed to $1.37, which is a hike of 24 cents over 2015 figures. 

  9. Most everyone you know uses coupons
    One of the great things about coupons is that anyone can use them to save money on just about anything and they are doing just that, in huge numbers. In fact, 96% of Americans report using coupons at least occasionally. 

  10. Grocery store coupons are just a small portion of the deals out there
    In 2013, 60% of printed coupons were for non-food items, such as clothing, cleaning products, restaurant meals, and office supplies.

  11. There's no sign of retailers cutting back on how many coupons they send out
    The total distribution rate for coupons increased by 3.6% from 2015 to 2016.

  12. Coupons are worth some serious cash
    It might not seem like coupons could add up to that much money, but you'd be surprised at their collective value. The coupons issued in 2016 were worth $513 billion, a jump of $15 billion over 2015's total. 

  13. More companies are marketing coupons via email and mobile
    Getting targeted with advertisements through your phone can be annoying but not when it gives you a chance at keeping more cash in your pocket. In 2014, 26% of consumers said they used their phone to receive coupons through email, and 59% said they'd like to get them more often if there was no cost involved. 

  14. There's a reason retailers like to send coupons to your inbox
    Emails that feature a coupon earn retailers 48% more revenue than other kinds of promotional messages. 

  15. Serious savers don't wait to take advantage of offers
    Some coupons are good for months while others require you to act quickly in order to snag a great deal. Slightly more than 90% of desktop users redeem online coupons within a few days of receiving them, while nearly one-third of coupons found via a smartphone or tablet are used immediately. 

  16. Nearly half of non-coupon users blame time for their lack of interest
    Of the 28% of people who say they rarely or never use coupons, it's the time limit that's usually the biggest obstacle; just over 60% of people said their coupons expired before they ever got a chance to use them. On the other hand, 43% said it took too much time and effort to find them. 

  17. Shoppers don't mind the aggravation
    Nearly 80% said they'd love it if coupons could be applied automatically to their purchases at checkout, and 70% said they wish retailers would mail them coupons for the things they want to buy. Those are high figures but show that some shoppers will put up with their coupons as long as they're able to find their deals (some even like the hunt!).

  18. Social media has turned into a coupon club
    When crazy couponing was at its peak, moms would meet up at the library to trade their carefully cut-out deals. Now those shares are happening on Facebook and Twitter and mostly by younger folks. In 2013, 40% of young adults traded and swapped coupons on social media.

*Sources:, U.S. Dept. of Commerce, The Economist, Standard & Poors,

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Top 10 Reasons To Shop Wilson First

1. Significantly More Money Re-circulates In Wilson. MORE


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